According to various social media sites, Hyderabad based startup NowFloats which help small and medium enterprises to get online, boost their sales and business by helping them discovered online has partnered with the biggest film production and distribution company in India, Yash Raj Films, for their next movie, Sui Dhaaga - Made in India, starring Anushka Sharma and Varun Dhawan.
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| Pic Source: https://www.linkedin.com/company/nowfloats/ |
According to media sources, the film is based on the Make In India campaign launched by the Indian Government in 2014, which was aimed at promoting the country's indigenous textile industries. It is a heartwarming story of pride and self-reliance.
NowFloats was founded by Jasminder Singh Gulati, Nitin Jain, Ronak Kumar Samantray and Neeraj Sabharwal in 2012 with the mission to enable small and medium sized businesses to bring their businesses online in a simplified manner.
The startup is currently backed by Blume Ventures, Omidyar Networks, Iron Pillar, IIFL and Mumbai Angels.
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