According to a recent Google report: India, one of the fastest-growing e-commerce markets, is expected to have 100 million online shoppers by 2016 when the industry will grow to $15 billion, or about Rs 93,000 crore, up from 35 million consumers and $3-billion valuation this year.
Acccording to Facebook India Managing Director Ms. Kirthiga Reddy : Facebook has over 112 million monthly active users, who share and connect on Facebook, of these 99 million use Facebook on mobile devices. So for us, digital and mobile are pretty synonymous… So, mobile is key part of our strategy, and is completely driven by how people are consuming content.” The U.S.-based company has also conducted a study, titled ‘Coming of Age on Screens’, which aims to understand people’s attitudes and behaviour both online and offline. The study found that 77 per cent of the users in the 13-24 age group agreed that they can’t leave their house without their mobile, while 63 per cent agreed that they would prefer to give up their TV for their mobile phone.
“Another interesting finding is that social media is the first place this group would turn to share a photo of themselves (41 per cent), a funny video or joke (37 per cent), an interesting news article (32 per cent) and a random observation (24 per cent) — ranking ahead of face-to-face, text, email and other means of communications,” Ms. Reddy said
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